Category: Experiential Marketing, Influencer Marketing, Social Media
Objectives:
- Drive footfall and in-store traction to the Galaxy S26 pop-up at Dubai Mall
- Build awareness around the device & create engaging content that extends the activation’s reach beyond the physical space
Services:
- Content Production: Conceptualised and produced an interactive video for the pop-up, posted on Samsung’s social channels to drive pre-event buzz and awareness
- Influencer Activation: Brought in Amir de Leon, one of the UAE’s most recognised content creators, to host a hands-on content creation workshop for Samsung users at the store, complete with live competitions and prize giveaways
- Media Partnership:
- Virgin Radio: Coordinated a Virgin Radio roadshow at the Dubai Mall store, driving live crowd engagement and on-ground energy throughout the activation
- City FM: Executed a City FM on-air competition to extend reach and drive additional footfall to the pop-up
Results:
- 4.3X increase in Galaxy S26 sales driven by event store attendance
- 1.6X sales growth on event day
- 46K visitors joined the experience
- 250+ Registrations
- 238K+ Plays
- 148K+ Account Reach
- 5K+ Interactions
- 4% Engagement Rate