Category: Influencer Marketing, PR Campaign, Fashion, Social Media
Overview:
Drive impactful brand visibility across the GCC by blending PR credibility with influencer storytelling. Leveraging fashion as a cultural conversation during the Ramadan and Eid season, while maximizing reach and engagement across top tier media & Mega influencers. The campaign further leveraged this cultural momentum to push a strong corporate narrative spotlighting the strategic partnership between with Esaad
Our Approach:
- Narrative Led PR: Built culturally relevant stories around Ramadan & Eid
- Top-Tier Media Coverage: Secured visibility across leading regional titles
- Celebrity Influencer Power: Activated mega influencers (5M+ followers each) to drive reach and engagement
- Bilingual Targeting: Engaged audiences across Arabic & English platforms
- Impact Driven Execution: Converted visibility into measurable results
The Impact:
- The campaign achieved an impressive 12% engagement rate far exceeding the GCC market average of 1–3%, driven by sharp content creation, precise influencer selection, and strategic activation.
- The campaign achieved an impressive 12% engagement rate far exceeding the GCC market average of 1–3%, driven by sharp content creation, precise influencer selection, and strategic activation.
No Paid Media in PR, all organic
PR Results:
- 51 Media Clippings
- 51M+ Reach
- $350K+ PR Value
Influencers Impact:
- 18M Views
- 10M Reach
- 2.2M Engagements
