21x More Efficient Than Industry Benchmarks—A Social Makeover That Worked
Category: Tech / Social Media & Paid Ads
Story Title: 21x More Efficient Than Industry Benchmarks—A Social Makeover That Worked
The Challenge:
HMD needed more than content—they needed a regional identity. The goal was to transform their Instagram into a youth-focused, culturally relevant space that built real engagement and brand affinity across the GCC.
Our Approach:
KickStart took full ownership of the HMD Instagram strategy—from content creation to ad performance. We crafted a hyper-local content calendar blending product education with lifestyle storytelling, then launched high-performing paid campaigns focused on growth and engagement. Performance was monitored daily and optimized weekly.
The Results:
AED 0.023 Cost Per View (2–6x more efficient than benchmarks)
255K+ engagements
1.7M+ impressions
18K+ clicks
810K video views
AED 0.007 Cost Per Engagement (21x better than average)
