Turning Budget Cuts Into Sold-Out Success
The Challenge:
AMPM needed a fresh, authentic influencer campaign to boost brand awareness and drive sales—just in time for Ramadan and Eid, two of the most competitive seasons for lifestyle brands. Midway through the campaign, a 20% budget cut threatened performance. The challenge became clear: how do you create high-impact exposure with fewer resources and still hit the mark?
Our Approach:
KickStart doubled down on relationships and strategy. We activated a strong network of top-tier barter influencers and secured strategic partnerships with a handful of paid creators, maximizing both coverage and authenticity. Content was designed to feel personal—unboxings, lifestyle posts, behind-the-scenes moments—all anchored with clear CTAs to drive traffic and conversions.
The Results:
The campaign didn’t just survive the budget cut—it thrived.
- 44 unique influencer content pieces
- 1.3M+ total plays
- 66K+ interactions (likes, comments, shares)
- 542K+ accounts reached
- Majority of the featured items sold out during the campaign
This wasn’t just a successful influencer push—it was proof that the right strategy can outperform even the toughest constraints.
