Launching a Mobile Brand with 66M+ Impressions
Category: Tech / PR & Communications
Story Title: 66 Million Impressions—How We Launched HMD with a Bang
This was the case study about generating buzz for HMD’s brand and flagship launches in the Middle East using a series of press releases and media outreach, resulting in:
- 44 publications
- 800K+ PR value
- 311K+ ad value
- 66M+ estimated reach
Our Approach:
KickStart crafted a multi-layered strategy that combined traditional PR with the power of influencer marketing. We partnered with top-tier content creators whose styles and audiences matched HMD’s youthful, forward-thinking identity. Press releases were smartly timed and crafted to highlight both HMD’s brand values and the sleek innovation of their devices.
The Results:
The buzz was undeniable. With 44 media publications, an estimated 66 million reach, and over 800K in PR value, HMD made a memorable entrance. We didn’t just launch a product—we established a new voice in the mobile tech market.
