Category: Luxury / Brand Launch
Story Title: Launching a Global Brand Locally—With Impact
The Challenge:
Blacklane, a world-renowned luxury chauffeur service, was ready to expand into the GCC region. But launching in a new market with high expectations meant more than just visibility—it required a complete brand rollout, from positioning to content, and everything in between. The brand needed a trusted partner to take charge until their internal team was in place.
Our Approach:
KickStart stepped in as Blacklane’s full outsourced marketing team for the first four months of their regional debut. We orchestrated every aspect of the launch—from social media management and content creation to influencer campaigns and paid media execution. Every touchpoint was designed to reflect Blacklane’s premium positioning while appealing to the Gulf region’s luxury-conscious audience.
The Results:
- 1.7M+ impressions
- 83K+ engagements (with a 5%+ engagement rate, more than double the market average)
- 18K+ clicks
- Praise from both local customers and Blacklane’s global team, who adopted some of KickStart’s campaign content into their international strategy.
In just a few months, we didn’t just launch Blacklane in the GCC—we set a new standard for luxury transport marketing in the region.
