Eid Buzz + Haunted Hotel = 10M Impressions
The Challenge:
IMG Worlds of Adventure, one of the largest indoor theme parks in the world, needed to rekindle excitement and drive footfall during the Eid break. The key attraction? The reopening of its infamous Haunted Hotel. But the challenge was massive—limited time, fierce competition for media space, and two major announcements to make in just five days.
Our Approach:
KickStart executed a double-pronged PR campaign, strategically releasing two distinct stories within one week. The first built anticipation for the Haunted Hotel’s return, while the second amplified its success and the surge in Eid visitors. We crafted every press release to maximize media pickup and ride the wave of holiday momentum.
The Results:
The strategy worked flawlessly.
- 39 unique media publications
- 10M+ estimated reach
- 669K PR value
- 223K in ad value
What began as a local campaign turned into a region-wide buzz, proving that with the right storytelling and timing, even the tightest windows can deliver massive impact.
